Client: Banixx Pet Care Remedies
Agency: Redstone Media Group
Voiceover: Dana Cox
2021
I wrote, edited and animated this digital ad to promote the selling points of Banixx's wound care spray and display customer photos of their product's efficacy.
Process:
For this video I coordinated directly with the client about their goals for the ad. We discussed a video under 45 seconds that focused on the before and after effects of their medicated pet care spray for pet ailments. I wrote a script and sent it to the client for their notes, and after receiving their approval I began production. This entire video was completed in under one work day.
To catch viewers interest I selected stock images and footage that focused on pet owners who care for their pets as they would a member of their own family. I also used animated text to support the medical benefits of the product and highlight key points with a text animator that scaled the text as it was mentioned in the voiceover. I sourced music that supported the serious and compassionate message of the video and worked directly with the voiceover artist to refine the delivery of key points.