Client: Animal Wellness
Agency: Redstone Media Group
Voiceover: Tim Hockley
Writer: Animal Wellness
2021
I storyboarded and animated this digital ad for the Animal Wellness Expo, an online exposition for Animal Wellness. This project eventually transformed into Animal Wellness Academy, a paid educational site to which I contributed the majority of premium content at its launch in 2021. The plan for an online expo was eventually rebranded into IVCVX.
Process:
This video began as always with a script writing process that I was involved in with my boss, Tim Hockley. From the script I created a storyboard and assembled the assets such as stock photography, vectors, website screenshots and music.
I created the visual style and language of this video based on the Animal Wellness Academy logo designed by our graphic designer at Redstone Media. The colourful and vibrant style was supported by animated text and vector graphics that I heavily edited to match the palette. I created custom graphics and transitions to support this visual theme, and
I animated sections to display how to register using a screen capture of the site and a section displaying the free subscription gift and paced the voiceover with these animations to keep the viewers attention. At the beginning and end I animated a dynamic logo reveal for the Animal Wellness Expo mark which I later repurposed for use in all of the Animal Wellness Academy videos.